Is Skincare Really For Men?

Traditionally, skincare has been marketed towards women, leaving many men out of the equation on how to properly take care of their skin.

Even in today's world, gender stereotypes around skincare persist. Skincare advertisements remain disproportionately aimed at women, reinforcing the misconception that it is solely a feminine concern.

However, proper skincare is just as important for men as it is for women. Men's skin requires specialized care and attention due to its attributes and problems like oiliness, sensitivity from shaving, and a propensity for developing wrinkles, sun damage, and skin cancer.

Some brands would benefit from recognizing that skincare has no gender by expanding marketing efforts and product offerings tailored to address the dermatological needs of male clientele. Learning the basics can help men develop an effective skincare routine.

There are some common misconceptions around men's skincare that prevent many men from taking it seriously:

  • Skincare is only for women - If you honestly still have this mindset in 2024, thrash it! Throw it outside your window. Skincare is absolutely genderless. Men benefit just as much from proper cleansing, moisturizing, and sun protection.
  • Men's skin doesn't need much care - As a man, your skin has needs and produces more oil due to androgens. A proper routine prevents clogged pores, breakouts, and irritation.
  • Skincare is very complicated - Now, tell me if this is complicated: A simple cleanse, shave, moisturize routine with sunscreen during the day is all most men need. It only takes a few minutes. Is this still a complicated procedure? Don't worry, I'll break it down for you, follow me.
  • Skincare isn't manly - Skincare doesn't make you effeminate, dear sir! Taking care of your appearance demonstrates you value yourself and confidence is always attractive.

I know this is what skincare looks like to some men and they believe this is enough to make them shine bright like a diamond.

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If this is you, let me tell you something, a lot of men face several skincare problems that they probably don't know about. 

What Are The Common Skincare Problems for Men?

  • Oily skin and acne - Men's skin tends to be oilier due to androgens like testosterone. This can lead to clogged pores, blackheads, and breakouts.
  • Ingrown hairs - Curly hair and improper shaving techniques result in hairs growing back into the skin, causing irritation, redness, and bumps, especially on the neck and jawline area.
  • Razor burn - Using dull razors or shaving too aggressively without proper prep leads to razor burn, which is characterized by redness, stinging, and bumps post-shave.
  • Sun damage - Many men get high amounts of sun exposure but overlook wearing sunscreen regularly. This leads to pigmentation, wrinkles, and raised growths over time.
  • Dark circles - Lack of sleep, genetics, and thinning skin under the eyes contribute to dark undereye circles as men age.
  • Dull, uneven tone - A buildup of dead skin cells, sun damage, and not properly cleansing/exfoliating can result in a dull, uneven skin tone.
  • Dryness - Frequent shaving, harsh products, and failing to moisturize adequately can cause dry, flaky, and itchy skin.
  • Enlarged pores - Genetics, oil production, and aging lead to enlarged pores collecting dirt and debris, mainly in the T-zone area.

Now that we know the common skincare problems some men face, why should you, as a man, adopt a skincare routine?

  • It prevents skin damage.
  •  It manages oil and acne.
  •  It reduces signs of aging.
  • It improves shaving results.
  • It enhances hygiene.
  • It provides smoother, healthier skin.
  • It boosts confidence.
  • It prevents ingrown hairs and razor burn.
  • It makes you feel good.

Following a solid skincare routine improves men's skin health and overall appearance while also promoting self-care. The benefits easily justify a few extra minutes in the bathroom.

An Effective Skincare Routine for Men.

Building an effective skincare routine for men only takes few steps:

- Cleanse daily with a facial cleanser formulated for your skin type. Warm water opens pores to remove dirt and oil.

- Exfoliate 2-3 times a week using scrubs. This prevents ingrown hairs and clears dead skin. Please, do not peel your skin like yam. I know how aggressive some men are on their skin.

- Shave properly using shaving cream a sharp razor, shaving in the hair’s direction. Rinse with cool water to close pores.

- Use a toner if desired to balance skin’s pH after cleansing. This helps control oil and tighten pores.

- Moisturize daily, using lightweight lotions for oily skin and richer creams for dry skin. Hydration prevents tight or flaky skin. 

- Apply sunscreen with SPF 30+ to all sun exposed areas like face, neck, and hands whenever going outside. Reapply every two hours.

- Treat breakouts. Use only on problem areas and discontinue use if dryness or peeling occurs.

- See a dermatologist yearly or if you have severe acne, suspicious growths, or other skin concerns.

I know some of you will still have coconut head and go back to your one bar soap and that sponge you have probably been using since last year and still give an excuse like: "I'm not a woman, why should I care so much about skincare?”

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If my detailed explanations thus far have not succeeded in changing stubborn misperceptions about men's skincare needing to be dismissed as a feminine pursuit, please allow this facial expression to speak volumes.

While men share many skincare goals with women, there are some major differences:

★ Thicker epidermis - Men's skin is about 20% thicker providing more protection. Products can be formulated with stronger actives.

★ Increased collagen density - Male skin has more collagen leading to fewer wrinkles and sagging with age. Anti-aging products don't need to be as robust.

★ Higher sebum production - Androgens increase oil production and enlarged pores. Oil-control ingredients help regulate excess shine.

★ More prone to irritation from shaving - Soothing aftershave lotions and balms prevent razor burn and ingrown hairs. 

★ Greater sun exposure - Working outdoors means men need diligent sunscreen application to prevent damage.

Demystifying men's skincare makes it approachable. The right education and products tailored to men's needs make skincare routine easy to integrate into a healthy lifestyle.

In conclusion,

It is clear that skincare is essential for men, not just women. Yet, outdated gender stereotypes still deter some men from adopting proper skincare routines.

However, our quality skincare brand, @ftbworld on Instagram, are working to shift these perceptions and make effective men's skincare products more accessible. Book a consultation session with www.ftbworld.com and explore the benefits of having a smooth, healthy and confident skin.

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26-January-2024

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26-January-2024

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30-March-2024

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